IIIThe Journey
24 years. 7 organisations. A journey of building businesses.
Scroll to move through each chapter, or choose a year above.
Sheo Mohan Prasad
Head of Sales, Hero Cycles · New Delhi
Building businesses. Transforming markets. Developing leaders.
24+ years of building businesses, scaling distribution, leading transformations and delivering sustainable commercial growth across some of India’s best-known consumer brands.
- 24+Years of leadership
- ₹1,500+ CrP&L responsibility, Hero Cycles
- +87%Revenue growth, Casio India
- 14,000+Rural retail touchpoints
- Samsung
- AkzoNobel
- VIP Industries
- CEAT
- Dharma Life
- Casio India
- Hero Cycles
- 24+Years of leadership
- ₹1,500+ CrDirect P&L today
- 7Organisations
IThe Leader
Leadership that converts strategy into business growth.
Sheo Mohan Prasad is a sales and business leader who builds the route to market and then makes it pay. Over 24 years he has led sales for Samsung, AkzoNobel, VIP Industries, CEAT, Dharma Life, Casio India and Hero Cycles, from metro modern trade to village-level retail.
Today he heads sales at Hero Cycles with direct P&L ownership of a ₹1,500+ Cr business. His record includes 87% revenue growth at Casio India, a four-country portfolio across India, Bangladesh, Sri Lanka and Nepal, and a rural network of 14,000+ retail touchpoints built from zero at Dharma Life.
What he is known for
- Business leadershipFull P&L and AOP across sales, marketing, logistics, service and category at Dharma Life.
- P&L managementDirect P&L for a ₹1,500+ Cr business at Hero Cycles; a ₹400+ Cr top line at Casio India.
- Sales transformationRedesigned channel strategy at Casio India, growing revenue 87%.
- Distribution strategyRestructured the network at Hero Cycles; built distribution from inception at CEAT and from scratch at Dharma Life.
- Market expansionGrew the Casio role from one country to four: India, Bangladesh, Sri Lanka and Nepal.
- Team developmentA team of 42 with 7 direct reports at Casio; a 71-person zone at AkzoNobel.
- Profitability improvementPrice-mix, channel-mix and discount discipline at Hero Cycles.
Seven organisations, 2002 to today
Categories led: Bicycles & mobility · Consumer electronics · Consumer durables · Paints · Tyres · FMCG · Rural distribution
IIThe Record
The record, in numbers.
Every figure here comes from his CV and advisor profile, shown with where it happened.
- ₹1,500+ Cr
Direct P&L responsibility
Hero Cycles · revenue, margin and cost · since July 2025
- +87%
Revenue growth
Casio India · channel strategy redesigned, new customer groups opened
- 14,000+
Rural retail touchpoints
Dharma Life · village-level retail entrepreneurs, built from scratch
- ₹400+ Cr
Top line owned
Casio India, four countries
- ₹250 Cr
Region led
CEAT
- 180
Distributors
Dharma Life
- 13
States
Dharma Life rural network
- 4
Country portfolio
India, Bangladesh, Sri Lanka, Nepal
- 71
Largest team led
AkzoNobel zone, 2007–09
Scale of responsibility
Size of the business, zone or region he led in each role, as his CV states it. The basis differs by role, so each bar is labelled.
- 2002Samsung₹180 CrChannel sales
- 2007AkzoNobel₹120 CrZone
- 2009VIP IndustriesNot statedDelhi & Haryana branch
- 2012CEAT₹250 CrRegion
- 2016Dharma LifeNot statedNational rural business
- 2019Casio India₹400+ CrTop line, four countries
- 2025Hero Cycles₹1,500+ CrBusiness with direct P&L
Career journey
2002 · The opening chapter
Samsung
Consumer electronics · April 2002 – October 2007
- Area Sales Manager, Ahmedabad2002–2005
- Sales Manager, Chandigarh, Himachal Pradesh & Jalandhar2005–2007
₹180 CrChannel sales managed · team of 20
2007 · Leadership at scale
AkzoNobel
Paints · November 2007 – August 2009
- Zonal Manager, UP & Uttarakhand2007–2008
- Zonal Manager, Greater Punjab2008–2009
₹120 CrZone managed · team of 71
2009 · Every channel
VIP Industries
Luggage & travel goods · August 2009 – September 2012
- Senior Branch Manager, Delhi & Haryana2009–2012
EBO · Shop-in-shop · MBO · Distribution · Large-format retail
2012 · From inception
CEAT
Tyres · September 2012 – January 2016
- Senior Regional Manager, Haryana2012–2014
- Senior Regional Manager, Delhi2014–2016
₹250 CrRegion led · team of 20
2016 · From zero
Dharma Life
FMCG & rural distribution · January 2016 – February 2019
- Senior General Manager, India2016–2019
14,000+Rural retail touchpoints · 180 distributors · 13 states
2019 · International growth
Casio India
Calculators, label printers & musical instruments · February 2019 – July 2025
- National Sales Manager, IndiaFeb 2019 – May 2022
- Head of Sales, India, Bangladesh, Sri Lanka & NepalJun 2022 – Jul 2025
+87%Revenue growth · ₹400+ Cr top line · team of 42
2025 · Scale · today
Hero Cycles
Bicycles & mobility · July 2025 – Present
- Head of SalesJul 2025 – present
₹1,500+ CrDirect P&L responsibility
24+ years of building businesses.
Different industries. Different markets. One consistent focus: sustainable growth.
IVTransformations
Four of those chapters, in depth.
Each story uses only what is on the record: the mandate, what changed, how it was carried out, and the outcome.
Casio India
Revenue growth and international expansion
2019 – 2025
+87%Revenue growth
- National sales for India from February 2019.
- From June 2022, Head of Sales for India, Bangladesh, Sri Lanka and Nepal.
- Full P&L for the Calculator, Label Printer and Musical Instrument divisions.
Dharma Life
Building rural distribution from zero
2016 – 2019
14,000+Rural retail touchpoints
Abstract, not a map: 13 clusters for 13 states, 180 distributor nodes, 14,000 points.
13 states180 distributors14,000+ touchpoints
- Full P&L and Annual Operating Plan across sales, marketing, logistics, service and category.
- Rural distribution, built from scratch.
CEAT
Building a new distribution business
2012 – 2016
₹250 CrRegion led
- Senior Regional Manager for Haryana (2012–2014), then Delhi (2014–2016).
- Tyre distribution, set up from inception.
Hero Cycles
Business leadership at scale
July 2025 – present
₹1,500+ CrDirect P&L
A current role, begun in July 2025. The work is ongoing.
- Head of Sales with direct P&L for a ₹1,500+ Crore business: revenue, margin and cost.
- Improve profitability while sustaining growth momentum.
Showing 1 of 4: Casio India
VPrinciples
Operating principles, drawn from the record. Each line below shows where it showed up.
Strategy must translate into execution.
A plan becomes policies, processes and decision rights a field team can run without waiting.
Where it showed upCasio India: the annual business plan, sales policies and systems for delegated decision-making.
Growth must be profitable.
Volume that leaks margin through discounts, credit or the wrong channel mix is not growth.
Where it showed upHero Cycles: price-mix, channel-mix and discount discipline while sustaining growth.
Distribution is a competitive advantage.
The route to market is built, not inherited, and it decides who reaches the customer first.
Where it showed upCEAT, from inception. Dharma Life, from scratch. Hero Cycles, restructured.
People capability drives productivity.
Clear targets, sensible territories and real coaching raise output per person.
Where it showed upHero Cycles: lean teams, clear KPIs, territory redesign. AkzoNobel: classroom and on-the-job training.
Strong governance creates sustainable businesses.
Credit, receivables and inventory deserve the same attention as the sales number.
Where it showed upHero Cycles: channel credit, receivables, inventory and working capital, and hygiene with every partner.
Transformation requires ownership.
Change sticks when one leader owns the whole number, across functions.
Where it showed upDharma Life: full P&L and AOP across five functions. Hero Cycles: direct P&L.
VICapabilities
What he can do, and where he did it.
Owning the whole number: revenue, margin, cost and cash.
- P&L managementHero CyclesCasio IndiaDharma Life
- Business turnaroundAcross his career (CV summary)
- AOP and budgetingHero CyclesDharma LifeCasio India
- Revenue and profitabilityHero CyclesCasio India
- Working capital and creditHero Cycles
- GovernanceHero CyclesCasio India
- 2002Samsung
- 2007AkzoNobel
- 2009VIP Industries
- 2012CEAT
- 2016Dharma Life
- 2019Casio India
- 2025Hero Cycles
VIIFor founders and CEOs
Select advisory engagements.
I’m open to a small number of advisory engagements with founders and CEOs who want to grow sales profitably. The work draws on 24 years of running sales on the ground, not on theory.
- A founder scaling from early customers to national reach
- A CEO entering new cities, states or countries
- A business whose sales have slowed and needs a fresh push
- A team that needs practical sales training
Where I can help
Showing 1 of 6: Business growth strategy
How we work together
- 1
Understand
Meet your team, study the numbers and visit the market.
- 2
Plan
Agree clear goals, a simple plan and who owns what.
- 3
Execute together
Work alongside your team on the ground, not just give advice.
- 4
Sustain results
Train your people and set up reviews so results continue.
Ways to work
- Monthly advisoryRegular sessions with you and your leadership team.
- Growth projectA focused piece of work, such as launching a new market.
- Training workshopOne or two days with your sales team.
VIIIDeveloping leaders
Training built from 24 years in the field, not from a textbook.
- 1 or 2 day workshops
- At your office or in the field
- In English or Hindi
- Tailored to your product and market
01
Sales Bootcamp
For new and mid-level sales reps
Finding buyers, pitching, closing and following up.
02
Leading a Sales Team
For first-time managers
Setting targets, running reviews and coaching reps.
03
Building Channel Partners
For sales and channel managers
Finding, signing and growing distributors and dealers who sell for you.
04
Negotiation and Big Customers
For account and sales leaders
Winning and keeping large accounts without giving away your margin.
Showing 1 of 4: Sales Bootcamp
IXCredentials
Education
- Post Graduate Diploma in Business Management (PGDBM), MarketingInstitute of Management Technology (IMT), Ghaziabad2002
- Bachelor of Science (B.Sc.)St. Xavier’s College, Ranchi1998
Languages
- English
- हिन्दीHindi
- ਪੰਜਾਬੀPunjabi
- ગુજરાતીGujarati
Based in
New Delhi, India
Comfortable with teams and partners across India.
EpilogueThe next chapter
Every business has its next growth chapter.
Let’s explore how leadership, commercial strategy and disciplined execution can unlock it.
Open to conversations about senior leadership roles and select advisory engagements. The first 30-minute conversation is complimentary.
Start a conversation- Emailsmprasad2811@gmail.com
- Phone+91 99997 57232
- LinkedInlinkedin.com/in/sheo-mohan-prasad-7584b32
- ProfileDownload the profile (PDF)